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23 August, 2016

The Unscientific Bay Area

Click to enlarge.

Edit: If you want to print this poster on your own at your local Kinko’s/Staples, please send me a few bucks through PayPal. As soon as I get the payment I’ll send a crisp vector file to your email! Email me at trub@uchicago.edu if you’d rather use Venmo or something else. I appreciate all the support.

Originally this was supposed to be the start of a line of posters, but it failed to gain traction, despite overwhelmingly positive reactions. Nonetheless, below’s the original post for posterity.


I was really inspired by all the positive reactions and support that I got for the original Bay Area map. So I decided to completely redesign and vectorize everything, making it crisp enough to give people the prints they were asking for.
Buy a print of the map here. (unfortunately, the Kickstarter failed.)
Below is the Story from the Kickstarter page:

I love maps. To me, the experience of looking through a particularly good map is uniquely captivating—something I want to share with people.

I wanted a different kind of map.

We’ve all tried typing our hometown or neighborhood into Urban Dictionary. Personally, I was excited at how much information was on that site, and others like it all over the Internet. I saw this abundance of data as something that could be used to create an interesting map.

Mapping today is dominated by data freaks, obsessed with being scientifically rigorous and statistically significant. But as a data freak I’ve come to realize that not all maps have to involve equations. I want to take a break, be a little unscientific, and put the human element back on the map. Ultimately, cities and neighborhoods are collections of people, and I wanted to map their experiences. As it turns out, these unscientific maps are just as charming, thorough and thought-provoking as any other.

A small project became a research endeavor.

My friends from the Bay asked me to make a map along those lines. What started as a small project turned into a massive, thorough undertaking. I combed through Internet pages and badgered local residents. Hints from crowdsourced platforms like Urban Dictionary and testimony from both natives and newcomers means that this map takes accuracy seriously. Eventually, I came up with a creation that I posted on my blog and shared through Reddit.

Within days I received a stream of comments and emails: “Can I buy a print of this?”

Detail of San Jose inset
Detail of San Jose inset

Made for print, by popular request.

Well—Kevin, Chris, Justin, Amy, and others—now you can! Taking my original blurry image to a whole new level, I’ve made a crisp, high-res image beautifully optimized for print.

I’ve already gotten in touch with several local (I live near DC) printers, the process is not yet finalized but I will keep you posted. This is a high-quality, four-color process offset print, thick paper. Exact details to come.

Please help me with initial printing costs.

I’ve spent many hours designing and testing this poster, and am talking to several local printers. I’d love to make this poster possible for you guys, but currently the cost of making an initial print run is prohibitive. I want to make sure there’s decent interest in this poster. If this one is successful I would be happy to do some more cities—your support means a lot to me.

Nah, not Memphis or the Chesapeake. We’re talking about the Bay Area. A striking collection of natural beauty, cultural diversity, human talent and hyphy fools the likes of which have never been seen. Every town’s got a nickname (except Concord, apparently) and a unique experience that I want to celebrate and satirize.

Detail of SF inset
Detail of SF inset

9 Comments on “The Unscientific Bay Area

[…] happens when a professional cartographer needs a break? For Sasha Trubetskoy, it meant making a map of the Bay Area based on Urban Dictionary entries. Berzerkely, Freakmont, Pathetica, and The Yoch are just a few points of interest. […]

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[…] happens when a professional cartographer needs a break? For Sasha Trubetskoy, it meant making a map of the Bay Area based on Urban Dictionary entries. Berzerkely, Freakmont, Pathetica, and The Yoch are just a few points of interest. […]

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Mous
30 November, 2016 at 6:10 pm

this map is MONTHS out of date!

Reply
Alex Weeks
1 December, 2016 at 2:58 pm

Minor adjustments need to be made. As a Napa native “Napkin” is what people who moved here call themselves. Napan is the term locals use. There are also a lot of labels we can provide for different parts of the Napa Valley.

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Aaron
1 December, 2016 at 4:35 pm

I definitely want this on my wall. How much do you think Kinko’s will charge for this behemoth at a respectable, readable size?

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Sasha
1 December, 2016 at 6:12 pm

Hey thanks for the kind words. The cost is gonna depend on the type of paper, and the size. I designed this poster to be 18×24 inches, which will cost around $5 on bond paper (matte, not-as-rich colors) or closer to $15 on glossy photo paper. Prices are based on my local Staples. Personally I think the colors are too saturated on photo paper, just ask them for a thick matte paper.

I can send you the high-res vector file for ten bucks, if you want it looking crisp. Just send me an email at trub@uchicago.edu if you’re interested.

Reply
Jon
2 December, 2016 at 10:16 am

Will you be making a Chicago version?

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Sasha
2 December, 2016 at 1:46 pm

Maybe – creating these is very time consuming (and fun!) but lately it hasn’t been worth the effort, it’s been really slow to go viral. Perhaps in the coming months I’ll release a Chicagoland one. I’m living here, after all.

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Deryn
3 December, 2016 at 5:09 am

Needs more Santa Cruz County. So many of us commute to San Jo (or the reverse) it should count as part of the metro area.

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